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Nissan signals start of ordering process for all-electric LEAF

03/09/2010

Motor manufacturer Nissan has announced the start of the ordering process for its all-electric LEAF car, set for release at the end of the year.

The company said yesterday that over the next several weeks, the 18,600 people who have already reserved a $32,780 LEAF will be invited to choose the color, trim level and place an order for their car.

With a priority on those that made their reservations first, buyers will contact their local dealers, negotiate the exact price and finalize the purchase or lease of the Leaf.

The order will then be put through to Nissan’s production process, and the buyer will be given an estimated delivery date.

Nissan is launching the LEAF initially in certain key market areas in the US, starting with California, Arizona, Tennessee, Washington and Oregon.

“Today Nissan moves one step closer to placing thousands of zero-emission electric cars on American roadways,” said Brian Carolin, senior vice president, Sales & Marketing for Nissan North America.

“As more than 80% of those customers placing a reservation are new to Nissan, we look forward to welcoming them as they embrace Nissan’s innovation and begin zero-emission driving.”

The five-door LEAF is an all-electric car the manufacturer states will travel up to 100 miles on a single charge. Powered by lithium batteries and an 80kW electric motor, the vehicle will have a top speed of 90mph according to its manufacturer.

The vehicle will be eligible for federal tax credits, which could bring the basic price down to $25,280. Nissan has said the LEAF can be leased from $349 per month for 36 months and $1,999 down.

Nissan is offering the LEAF in five colors, in a basic SL trim level or for a little extra, an SV trim level that would also include options like a solar panel spoiler and a fast charger.

Nissan is continuing to accept reservations for the LEAF on its website.

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